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Lightmoves' Project Manager, Joe Casamento, has successfully completed the installation of Yarra's Edge Urban Art Project #2, "Heartland", in Tower One of Mirvac's Yarra's Edge development at Melbourne's Docklands.
Artist Karen Casey approached Lightmoves to undertake the whole project. Given the size and complexity of such a project however, Lightmoves instead recommended Adherettes Pty Ltd, a well-respected sign manufacturer. Karen then also appointed Megafun Pty Ltd to handle all the project management and administration, leaving her free to concentrate on her art. Working closely with Karen, Joe applied Lightmoves' unique strengths to the project in providing a sophisticated control and lighting solution with a user friendly interface.
Karen created the artwork through a painstaking process of moulding the land near the building site and photographing the result. Printed on Duratran transparency panels which are backlit with neon, Lightmoves provided the dimming and control system and undertook the electrical contract, working closely with the other contractors in devising a total solution.

Construction was a formidable and challenging feat but was smoothly completed by Adherettes, including the engineering, manufacture of the housing, neon light sources and toughened glass cover. At 15 meters high by 5m wide, installing the neon, artwork and glass was a significant project, made all the more challenging by the 1.6m depth of the available stairwell space. The finished product is immaculate.
Joe used Dynalite's Dimtek Dual Port dimmers which allow integration with either a DMX or DyNet control. Using the Martin Light Jockey software for the user interface had the advantage of allowing visualisations of the installation's lighting prior to having access to the site, dramatically reducing the time required on-site to program the show.

Joe's understanding of all aspects of these lighting technologies ensured that Ms Casey was free to express her vision, secure in the knowledge that Lightmoves would deliver. The end result is a fantastic addition to Melbourne's artistic heritage, and another Docklands Integrated Art project facilitated by Lightmoves. Heartland was officially launched 3 April 2003 to great acclaim, and we congratulate Karen Casey for her magnificent work.
| Project Team L to R: Joe Casamento (Lightmoves), Karen Casey (artist), Keith Tucker (Megafun Pty Ltd), and brothers Morris and Mark Ernst (Adherettes Pty Ltd). |
Other Urban Art projects undertaken by Lightmoves include: